Company: Ceridian
Location: Canada
Job description: Location: Work is what you do, not where you go. For this role, we are open to remote work and can hire anywhere in the United States or CanadaAbout the opportunityThe Go-to-Market (GTM) team at Dayforce is part of Revenue Operations organization, which includes Sales, Advisory & the Dayforce Partner Network. The GTM team holds responsibility for annual planning and Sales Strategy, encompassing:
- Target-setting
- Refining segmentation, capacity allocation, and coverage model
- Identifying, scoping and prioritizing GTM pivots to accelerate growth
- Designing and piloting new Revenue Org roles and/or motions
- Defining the responsibilities and rules-of-engagement among the multiple functions in the Revenue Org “value chain”
This team is about bridging Strategy and Execution: As a close collaborator with Corporate Strategy and Sales leadership, the GTM team works to translate the long-range vision into concrete goals for the year to come. As a close collaborator with Finance, HR, IT and other Revenue Ops functions (e.g. head of Sales Operations), the GTM team builds & launches a plan to achieve those goals.Aside from annual planning, the GTM team influences longer-term strategic objectives, product launches, tech stack strategy and executes ad-hoc initiatives for the Executive Operating Committee (EOC)This position, reporting to the VP of Go-to-Market, is a critical player in shaping the growth strategy for Dayforce and in defining goals & roles across the Revenue organization.What you’ll get to do
- Contribute the design and execution of transformational initiatives within our GTM Strategy (e.g., segmentation, verticalization, Ideal Customer Profile etc)
- Conduct in-depth analysis of our business and develop a deep understanding of key value drivers to identify growth opportunities, developing executive-level presentations on how to allocate resources (quota, headcount, territory) for the highest ROI
- Maintain the GTM framework model, which defines the dimensions of our GTM (region, market segment, industry, solution) and assigns bookings targets across these dimensions
- Document and communicate the borders between GTM segments (e.g., Private vs Public Sector) and the rules-of-engagement where different teams interact or responsibility transfers from one team to another
- Work with IT to translate the above rules-of-engagement into technical requirements for updating systems, represent the Business as a decision-maker guiding IT’s support to GTM (e.g., Master Data Management of account information in CRM)
- Define & monitor KPIs following launch, in partnership with the Enterprise Data Management team, as well as stakeholder feedback to iterate on the plan in-year and/or inform the next planning cycle.
- Improve processes and implement tool changes & updates to enhance performance of the Revenue organization.
- Execute one-off strategic initiatives critical to accelerate growth and market leadership.
Skills and experience we value
- Bachelor’s degree required, MBA preferred
- Technical aptitude and some coding experience (VBA, python, SQL, PowerBI, etc.), appetite for grappling with data
- Must have 7+ years total work experience, with a focus on growth strategy (B2B SaaS strongly preferred)
- Must have management consulting experience to the Senior Consultant or Associate level, and mastery of the consulting toolkit (analytical skills, MECE problem-framing, hypothesis-testing, stakeholder-management, production of executive-ready deliverables)
- Outstanding organization, planning and prioritization skills demonstrated through past activities.
- High EQ, with demonstrated ability to foster communication, collaboration, and alignment across teams.
- Ability to make trade-offs and manage potential conflict and disagreement at various levels.
- Intellectual curiosity, strong work ethic, and solid business acumen and decision making.
#LI-Remote
The Go-to-Market (GTM) team at Dayforce is open to remote work for this role in the United States or Canada. The team is responsible for annual planning, sales strategy, and accelerating growth. They work closely with Corporate Strategy, Sales leadership, Finance, HR, and IT to translate long-range vision into concrete goals. The team also influences longer-term strategic objectives, product launches, and tech stack strategy. The role involves designing and executing transformational initiatives, conducting in-depth analysis of the business, maintaining the GTM framework model, defining and monitoring KPIs, and improving processes. Skills and experience required include a bachelor’s degree (MBA preferred), technical aptitude, management consulting experience, outstanding organization and planning skills, high EQ, and strong business acumen.
Job Description
We are currently seeking a skilled and experienced Marketing Manager to join our dynamic team. In this role, you will be responsible for developing and implementing marketing strategies to promote our products and services. The ideal candidate will have a strong background in marketing, excellent communication skills, and the ability to work well in a fast-paced environment.
Key Responsibilities:
– Develop and implement marketing strategies to promote products and services
– Collaborate with internal teams to create marketing materials, including brochures, newsletters, and advertisements
– Analyze market trends and competitor activity to identify opportunities for growth
– Monitor and report on the effectiveness of marketing campaigns
– Manage social media accounts and create engaging content
– Conduct market research to identify new opportunities and target markets
– Stay up-to-date on industry trends and best practices
Qualifications:
– Bachelor’s degree in marketing or a related field
– Proven experience in marketing, with a track record of successful campaigns
– Strong communication and interpersonal skills
– Excellent analytical and problem-solving abilities
– Ability to work well in a team and independently
– Knowledge of digital marketing tools and techniques
If you are a creative and results-driven marketer looking for a new challenge, we would love to hear from you. Apply now to join our team!
Expected salary:
Job date: Fri, 31 May 2024 04:27:24 GMT